Case Studies

#1: The sales force and technical support staff of a major software company were having difficulty distinguishing their products from the competition and presenting complex ideas in an easily understood way. Cahill Associates trained over 200 of these professionals in small group workshops, sharpening their ability to articulate their competitive differences, customize the message with the listener's benefits and use individual communication styles to make the information more memorable.

#2: The department managers in a leading pharmaceutical firm annually present their budgets and operating plans to senior management. They require assistance in making the data relevant to senior executives who make business decisions and using the meeting as an opportunity to "tell their story." Cahill Associates coaches each team, helping them to sharpen their messages, insert illustrations to make data relevant and designing and editing their visuals to support their ideas.

#3: The analysts in a consulting firm wanted to make their presentations at industrywide conferences more compelling. Cahill Associates coached them through both workshops and private coaching sessions. The analysts learned how to take vast amounts of technical information and weave it into a coherent story with a theme and how to insert their passion and personal commitment to their work into their public presentation styles.

#4: The senior executives at a well-known publishing company have numerous opportunities to present their visions and operating tactics to their organization, the public and the press. Cahill Associates coaches these individuals for events, helping them to adjust their messages for their audiences and effectively defend their agendas with pro-active question and answer techniques.

#5: The principals in an IPO road show had one opportunity to present their company as a unique and profitable choice to the investment community. Although they were very successful entrepreneurs, their verbal communication skills were lacking the passion and direction to distinguish their message in a cluttered forum. They also tended to become bogged down in the financial minutia. Cahill Associates helped them to show bench strength, focusing on each team member's unique contributions while weaving a single message around their financial information.

#6: The physicians in a speaker's bureau of a pharmaceutical company were delivering in-service programs as a value added to health care institutions. Although very knowledgeable about their content, they had never received formal training in making the sessions interactive and interesting for the learners. Cahill Associates taught them interactive techniques that increased the impact of the material that they were covering. The customized short programs delivered to large groups were convenient for their busy schedules.

Cahill Associates has assisted clients in professions as diverse as Financial Services, Health Care, High Tech, Publishing, Sales & Marketing, Legal, Accounting, Hospitality, Consumer Products, and Manufacturing.